Scent-Sations Rises Above Competition
3/13/2007
Scent-Sations rises above the competition
"We make scents, you make dollars.”
That slogan painted on the side of a van owned by Scent-Sations, Inc., the maker of Mia Bella candles, sums up an important aspect of the company’s success.
Two of three partners in the venture, Bob Scocozzo and Charles Umphred, were successful direct marketers for several years before they joined with Carmen Milazzo to form Scent-Sations. Also known as multi-level marketing, or MLM, direct selling uses a large network of mostly part-time distributors to promote and sell products person-to-person rather than in stores.
“When a direct selling business works it is far superior to a ‘shelf’ industry,” Umphred said. “To me it is a superior model.”