Scentsy Family Introduces Velata
5/3/2012
MERIDIAN, Idaho -- Starting today, party-planners and at-home entertainers around the country have reason to rejoice. Scentsy Family, a rapidly growing, international party-plan company, officially launched a new way to experience fondue – Velata, featuring a patent-pending, silicone dish heated by a 25-watt light bulb inside a decorative warmer to melt the world’s finest Belgian chocolate, creating a fun, easy-to-use and delicious fondue experience.
“Scentsy products are great for bringing people together in a fun, social setting, so it was natural to introduce a complementary brand that makes it easy to have delicious, no-fuss party food in no time at all,” said Orville Thompson, CEO of Scentsy Family.
Scentsy Family executives worked with chocolate experts and manufacturers in Europe to create an extraordinary chocolate experience for customers. Velata fondue warmers use a special silicone dish that prevents heat from escaping, keeping the melted chocolate at the perfect temperature with no stirring required. The dish goes from the refrigerator to the microwave to the dishwasher with ease and eliminates the messy fountain, scorched chocolate, open flame and complicated instructions commonly associated with a fondue experience.
“I love the idea that a busy family can enjoy fondue together any night of the week or that a hostess can create an instant party with Velata,” said Heidi Thompson, president of Scentsy Family. “Just microwave the chocolate in its package, pour into the dish, dip your favorite foods in velvety chocolate, and enjoy. It’s that simple.”
Velata will be available in North America starting today. Customers can initially choose from 14 beautifully designed warmers and four types of Belgian chocolate: classic milk chocolate, white chocolate, dark chocolate and caramel milk chocolate. Velata chocolate comes packaged in a microwavable, six-ounce pouch with a convenient pour spout.