Amway Launches NUTRILITE Kids MULTIPOPS with Video Contest
1/16/2013
ADA, Mich., Jan. 16, 2013 -- Caution: Nutrilite's new children's vitamin may cause a "kid in a candy store" reaction with the recent launch of its NUTRILITE� Kids MULTIPOPS(TM) Multivitamin. Inspired by an iconic candy of the '70s, the daily sugar-free multivitamin features grape-flavored crystals that pop and fizz in your mouth and contains natural ingredients void of artificial colors, flavors or preservatives. Its unexpected combination of flavor and fun will spark amusing responses by children that can lead to more than $50,000 in prizes as winners of the "MULTIPOPS Video Contest."
Hosted by NUTRILITE, the world's No. 1 selling vitamins and dietary supplements brand*, exclusively from Amway, the video contest calls on parents and/or guardians to capture and share their child's first-time trial of the product for a chance to reap the rewards. Children must be ages four or older.
Selected by an online popular vote, the top 10 videos will each win a $5,000 savings bond and one-year supply of NUTRILITE Kids MULTIPOPS Multivitamin. One grand prize winner will also receive an all-expense paid trip for a family of four to Walt Disney World.
Contestants may upload their videos to MultiPopsReactions.com from December 10, 2012 to March 11, 2013. No purchase is necessary. Official contest rules are available at www.facebook.com/NutriliteUS .
NUTRILITE Kids MULTIPOPS Multivitamin is a fun way to ensure children receive the proper nutrients daily. Each pouch:
-- provides 18 essential vitamins and minerals, with many at 100 percent or more of the recommended daily value for children ages four and above
-- is sugar free and naturally sweetened with Stevia
-- includes natural fruit concentrates from guava, papaya, passion fruit and pineapple and is free of artificial colors, flavors or preservatives
"It's important to include a daily multivitamin as part of a healthy routine for your child's development. But, it can be a challenge for kids to take their vitamins consistently," said Amway North America Vice President of Marketing Jori Hartwig. "MULTIPOPS will help get them excited about taking vitamins every day. It's fun, great tasting and good for them, too."