PartyLite Announces Collaboration with Jonathan Adler
View PartyLite Gifts, Inc Profile
1/27/2014
PLYMOUTH, Mass., Jan. 27, 2014 -- PartyLite has collaborated with renowned potter, designer and author Jonathan Adler for a line of candles, fragrances and home decor to be available exclusively through PartyLite direct sellers – called consultants – in Europe, North America and Australia.
"We are delighted to team up with Jonathan Adler to create this exclusive collection of candles, fragrances and decor for PartyLite," says Rob Goergen, PartyLite Worldwide President. "The new Jonathan Adler for PartyLite® Collection has a fresh, contemporary edge that we know our global audience will love. It's an exciting opportunity to introduce Jonathan's special brand of sophistication to style lovers worldwide – the PartyLite way."
The Jonathan Adler for PartyLite Collection will debut online and in the company's Fall/Holiday 2014 catalog in early August. Adler says his collection for PartyLite reflects a New York City state of mind. But he adds: "My collection for PartyLite captures the spirit of the city and will make your home vibrant and glamorous, no matter where you live."
The new collaboration gives PartyLite consultants an exciting and unique opportunity to introduce Jonathan Adler's signature style to hosts and guests at home parties and online. The initial offering includes two modern, sophisticated candle fragrances, Big Apple by Day and Big Apple by Night, in a variety of candle forms, along with decor designed to bring style, craft and joy to people's lives.
"We love Jonathan Adler's style," says Goergen. "All of his designs reflect his famous sense of irreverent luxury, which fits perfectly with the kind of on-trend fragrances, candles and candle holders that our new and longtime guests have come to expect from and love about PartyLite."
Additional Jonathan Adler for PartyLite products will be introduced throughout 2015.