Traveling Vineyard Releases Second Charity Wine
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11/1/2014
Ipswich, MA October 30, 2014 -- Traveling Vineyard, a direct marketer of wines through in-home wine tasting events, released its second charity wine, the 2012 Rayado, Limari Valley Cabernet Sauvignon, Chile in partnership with Living Beyond Breast Cancer (LBBC). LBBC is a non-profit that connects people with trusted breast cancer information and a community of support. One dollar from the sale of each bottle of Rayado will be donated to LBBC.
The charity wine was inspired by a courageous Traveling Vineyard Wine Guide, Paigeann Mapley-Brittle, who passed away in 2012 after a battle with breast cancer. Paigeann fought cancer three separate times, and ran a full and a half-marathon after her first chemo to raise funds for cancer research.
Rick Libby, Traveling Vineyard’s Founder and Chief Grape Stomper, remarks, “We are committed to working with Living Beyond Breast Cancer to support courageous women like Paigeann who continue to fight this disease. Our Rayado Cabernet Sauvignon initiative kicks off in October during Breast Cancer Awareness month, but we are dedicated to empowering those affected by breast cancer beyond October with the ongoing sale of this wine.”
This year’s Cabernet Sauvignon comes from a different area of Chile, the Limari Valley. This bottling has been modified to include Syrah, yet it still maintains the same beautiful, bold taste profile replete with black fruits, dark chocolate and mineral notes.
Kevin Gianotto, LBBC’s Associate Director, Marketing and Corporate Relations comments, “Living Beyond Breast Cancer is thrilled to again be named beneficiary of Traveling Vineyard’s second annual charity wine. Partnerships like these allow us to continue to provide our programs and services free of charge to those in need.”