ViSalus Expands into Snack Category
9/18/2014
LOS ANGELES, Sept. 15, 2014 -- Celebrating over nine years of innovation, ViSalus is revolutionizing its snack category with its launch of Vi Bites™ – a bold, new wholesome snack option available in four original varieties. Introduced for the first time to thousands of Vi Promoters and Customers at ViSalus's largest annual global event, Vitality 2014, Vi Bites provides delicious and convenient bite-sized snack options to support healthy living and help consumers achieve their Challenge goals.
Vi Bites come in four varieties of delicious, crunchy and nutritious snacks that add more flavor variety to eating and more flexibility for on-the-go lifestyles. Each Vi Bites product is packaged for convenience, suitable for vegetarians, and includes no cholesterol, artificial sweeteners, preservatives or colors. Vi Bites come in both sweet and savory options to support both weight-loss and maintenance goals as well as active and fitness goals.
The introduction of Vi Bites enables the company to leverage growth opportunities in the popular snack food category. Studies show that the average person consumes almost 600 calories a day from snacking[1], and that the consumer trend of snacking between meals continues to grow[2] with nearly 100% of people snacking at least once a day[3] and 70% of all adults in the U.S. snacking almost three times a day[4]. The quality of snack greatly impacts health and lifestyle. The U.S. Department of Agricultural Dietary Guidelines recommends whole-food, nutrient dense snacks like nuts, seeds, and dried fruits – all of which are part of ViSalus' line of four easy, on-the-go, high quality Vi Bites products that promote "smart snacking." Vi Bites is bite-sized nutrition at its best, available for consumption anywhere and anytime.
"Vi Bites takes better snacking to an entirely new level, allowing us to provide a smart option for those snacking occasions for our Customers and Promoters on The Challenge," said Blake Mallen, ViSalus Co-Founder and CMO. "Our system of sensible eating offers people snack options between meals which are suitable to their lifestyle so attaining their healthy living goals cannot only be reached, but also maintained."