Mannatech Program Fights Childhood Malnutrition
2/18/2015
COPPELL, Texas--Mannatech®, Incorporated, the pioneer of nutritional glycobiology and leading innovator of naturally-sourced supplements based on Real Food Technology® solutions, announced the results of its social entrepreneurial efforts during 2014 through its M5MSM (Mission 5 MillionSM) program. In total, purchases placed by Mannatech customers and Associates generated a total donation equal to 20 million servings of the company’s nutrient-dense PhytoBlend™ powder for children in need around the world.
“Our commitment to the M5M movement expanded significantly in 2014”
The Mission 5 Million movement focuses on the fight against global childhood malnutrition and represents Mannatech’s commitment to link five million consumers of its Real Food Technology supplementation with five million children in need. Mannatech uses a social entrepreneurial business model that allows anyone to participate in the movement. Donations generated through Mannatech's M5M movement are triggered directly from individual customer orders. When someone orders nutritional products for themselves, they are also helping fight global malnutrition.
Based on Real Food Technology solutions, Mannatech’s PhytoBlend powder is designed to help in the fight against global malnutrition by providing children in need with valuable, supplemental nutrition that mixes easily into the foods they’re already eating. PhytoBlend powder contains nutrients from plants and other natural sources, allowing children to receive standardized and nutritionally beneficial amounts of vitamins, minerals and phytonutrients in a natural form unique to the industry.
In November 2014, Mannatech announced the January launch of the M5M Foundation, an independent non-profit organization that will now assume responsibility as Mannatech’s main distributor of PhytoBlend powder to orphanages and relief organizations.
“Our commitment to the M5M movement expanded significantly in 2014,” explained Dr. Robert Sinnott, Mannatech CEO and Chief Science Officer. “We took trips to Guatemala and South Africa to see the many faces of children we support. We also launched the M5M China Run in August, where ultra-endurance athlete Jason Lester ran the Great Wall of China in less than 100 days to raise awareness of malnutrition. And to finish the year, we helped launch the M5M Foundation† to guarantee we can make an even bigger impact in 2015. I’m confident that together we will see our vision become a reality to link five million consumers of our products with five million children in need.”
†The M5M Foundation is an independent non-profit organization.