Youngevity Expands International Team
2/18/2015
February 17, 2015 SAN DIEGO — Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announces its plans to open a wholly owned subsidiary in Singapore under the name “Youngevity International (Singapore) Pte. Ltd.” Youngevity plans to open a distribution and sales support center in Singapore later this year.
Youngevity also announced today that to lead the expansion into Asia it has appointed Ben Ho as the Vice President for this region.
Ben Ho is a seasoned executive with nearly twenty years of direct selling industry experience in Asia and a proven track record of growth and sales in the Asia-Pacific markets. Ben Ho has extensive experience working with various direct selling companies in establishing sales and distribution in countries across the region. Formerly, Mr. Ho was a Managing Director of Melaleuca in Southeast Asia and managed the entire set up and sales process in the company’s expansion throughout Asia.
Youngevity also announced the appointment of Nathalie Martineau as Country Manager for Canada. Ms. Martineau has a Bachelor of Business Administration from HEC Montreal and worked at Visalus Sciences as a Canadian Market Specialist and played a role in the Company’s expansion throughout the region. Ms. Martineau was responsible for all Canadian marketing materials in both French and English and managed the marketing processes, events, and relationships throughout the country.
“We are pleased to welcome Ben Ho and Nathalie Martineau to the Youngevity management team,” said Steve Wallach, Chief Executive Officer of Youngevity. “Based on market research, Singapore is a key region in which to set up operations for growth across Asia. We are looking forward to establishing our office in this strategic location. Ben’s strong background in direct selling, business development and international expansion makes him an ideal addition to our management team to strengthen our global expansion strategy.”
“Ben Ho and Nathalie Martineau are fine experienced additions to the Youngevity International team. We have been seeking to establish a strategic foothold in Asia and Ben Ho will be instrumental in executing our expansion plan in this region by establishing our subsidiary in Singapore,” said Dave Briskie, CFO and President of Commercial Development for Youngevity who has been leading the company’s global expansion campaign.
Mr. Briskie continued, “Canada has become our number one international market in terms of revenue so we are excited to provide some much needed support to our growing group of distributors in this region. We are fortunate to be able to tap into the experience and dual language capabilities that will be provided by Nathalie Martineau as Country Manager for Canada. With support on the ground we anticipate accelerated growth across Canada. Our distributors and customers have demonstrated a substantial demand for our products and business opportunity and we felt it was time to establish a corporate presence in Canada.”