ViSalus Announces Partnership with Boys and Girls Clubs of America
4/16/2015
LOS ANGELES, April 13, 2015 -- As part of ViSalus' Project 10 Kids™ charitable giving program, the company has officially partnered with Boys & Girls Clubs of America (BGCA). The collaboration will help the non-profit organization reach their goal of 4 billion hours of physical activity and 500 million meals/snacks served by 2018. To further support this goal, ViSalus has announced BGCA as the Featured Charity Partner of the company's global Project 10K events taking place around the world on Saturday, April 18, 2015.
"Boys & Girls Clubs of America is aligned with our mission to transform lives and teach children how to build healthier habits," said ViSalus Co-Founder and Chief Sales & Marketing Officer Blake Mallen. "As a company, we have already donated over 5 million meals to children in need through Project 10 Kids, and we are very proud to now partner with BGCA in helping future generations create healthy lifestyles. It's one of the reasons we're so excited they'll be the Featured Charity Partner at our Project 10K event."
Project 10K is a simple walk/run that brings people together—on the same day—to support their weight-loss and fitness goals while also providing nutritious meals, drinks or snacks for children. This event follows ViSalus' World Record this past January for the Largest Simultaneous Group Workout, which recorded 15,180 participants who attended 2,180 active Challenge Groups, resulting in raising 455,440 meal donations for children. ViSalus is now challenging the Vi Community to find a local Challenge Group and go the distance to make a difference in kids' lives, one step at a time on April 18th – at one of the Project 10K events being held around the world.
Project 10K Participants can choose to support BGCA or another Project 10 Charity Partner. Every participant is also encouraged to make an optional $24 (30 meals) donation to Project 10 Kids. Vi will then match every donation meal-for-meal to double the impact—potentially becoming the largest Project 10 Kids donation in ViSalus history.
"Boys & Girls Clubs of America believes living a healthy active lifestyle is critical to achieve a great future," said Jennifer Bateman, National Vice President of Program, Training and Youth Development with BGCA. "Thanks to ViSalus, we are furthering our goal of empowering Clubs and kids around the country to make choices that set the stage for a lifetime of healthy habits."
All Project 10K walk/run events begin Saturday, April 18th at 10:00 AM local time. Find more information, plus a full schedule of local events at project10krun.com.