Disney and Scentsy Collaborate for Fragrance Collection
8/5/2018
ANAHEIM, Calif., July 19, 2018 -- Imagine trying to create fragrances that capture Mickey Mouse's charm, the friendly forest that makes up Winnie the Pooh's Hundred Acre Wood, or the inquisitive and open-minded bravery that is Belle — international fragrance and home décor company Scentsy is doing just that. Scentsy is launching a variety of fragrance products and scented plush toys featuring Mickey and Minnie Mouse, Hundred Acre Wood, Disney Princess and Disney•Pixar Finding Nemo.
"We've worked very closely with the Disney product design team to deliver an incredible lineup of characters with signature fragrances that fit within the imaginative storytelling of the Disney brand," said Heidi Thompson, Scentsy President and Co-Owner. "We couldn't be more excited for Scentsy to align with Disney, one of the world's best, family-oriented brands. We know Scentsy Consultants and customers around the world will be thrilled."
The collaboration with Disney will allow more than 100,000 Independent Scentsy Consultants across 11 countries to sell the Disney Collection. The collaboration was unveiled in Anaheim at Scentsy Family Reunion, the company's annual convention.
"We couldn't find a brand that better matches our aspirations and values. Family-friendly, industry leading, creative, artistic, to warm, enliven and inspire are words from Scentsy's mission statement, but these words could be used to describe the standards Disney has set for the world," said Scentsy Co-owner and CEO, Orville Thompson "Where Disney creates powerful memories through parks and entertainment, our products will help people remember and re-live those experiences through fragrance."
Several special-edition products will launch throughout the end of July and beginning of August, with the full Disney Collection available for purchase through Independent Scentsy Consultants starting Sept. 1, 2018.