Isagenix Wins Award for Wellness App
6/19/2019
GILBERT, Ariz., June 18, 2019 -- Isagenix International has received a top industry honor for its IsaLife mobile app, launched last year to help engage and retain customers and independent distributors. The Direct Selling Association recognized the global health and wellness company with one of its 2019 DSA Awards. Isagenix won in the Innovation in Mobile Technology category.
Launched in February 2018, the free IsaLife app offers several benefits:
- Independent distributors can help new customers enroll anytime, anywhere.
- An intuitive ordering interface simplifies the ordering process, driving more purchases and increasing long-term engagement with users.
- The app coaches customers through their product experience and helps them track progress so they can reach their wellness goals.
IsaLife quickly proved popular. In its first 24 hours of release, it exceeded projected downloads by nearly 10,000, and there were tens of thousands of downloads in its first week. From its launch through May 2019, there have been 399,615 downloads, 10.3 million sessions, and 107.6 million screen views.
The app has also proved a success in terms of retaining new members, who are customers that pay an annual membership fee to save 25% off the retail price of products. Customer retention is 29% higher in month two and 31% higher in month three for new members who use the app than for new members who don't.
"We're honored to receive DSA's award for Innovation in Mobile Technology, as we invested considerable time, thought, and care into creating an app that offers an exceptional digital experience for our valued customers and independent distributors," said Isagenix Chief Information Officer Jon Robinson. "IsaLife's impressive functionality and features make it easy for distributors to enroll new customers and for customers to discover and order products as well as connect with each other to receive encouragement and support. IsaLife is a significant milestone in our company's digital evolution."